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BIO comes out swinging with 'Fight of Our Lives' campaign for the industry’s 50th birthday

The Biotechnology Innovation Organization has started the nationwide “​The Fight of Our Lives” campaign, creating a video and other materials to show the stories behind biotech breakthroughs and their effects on patients.

By FiercePharma · Apr 17, 2026 · via FiercePharma
BIO comes out swinging with 'Fight of Our Lives' campaign for the industry’s 50th birthday

Image: FiercePharma

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