Theweek
Which pharmaceutical companies are sponsoring the new 'Let’s Talk Alzheimer’s' podcast?
Four major drugmakers—Eli Lilly, Biogen, Eisai, and Genentech—are backing the 'Let’s Talk Alzheimer’s' podcast, an initiative focused on Alzheimer’s awareness and education. The project reflects Big Pharma’s growing use of audio formats to deliver consumer‑facing, educational content while subtly building brand trust around a major therapeutic area.